Are you obsessing over 'finding your brand purpose', spending months trying to discover and articulate your 'why'. Too often a brand’s purpose ends up dormant, sitting in a PowerPoint somewhere or a plaque on the CMOs wall, but never really acted upon in a meaningful way. This idea of activating brand purpose is near and dear to us because it’s what we specialize in at StrawberryFrog. We pioneered an approach called 'Movement Marketing' that’s proven to activate purpose with employees and consumers.